https://www.marketwatch.com/story/the-facebook-ad-boycott-could-pay-off-for-companies-more-than-advertising-on-facebook-2020-07-01?mod=mw_latestnews
The Facebook ad boycott could pay off for companies more than advertising on Facebook
Published: July 1, 2020 at 12:46 p.m. ET　By Jon Swartz
Companies that already planned to pull back on marketing spending due to COVID-19
join boycott, which experts say is ‘a low-risk statement that results in
positive publicity and marketing’
フェイスブックの広告出稿停止に踏み切った企業は、続行組より利益が大きい；
ただでさえ新コロナで広告出費を控えたい企業は、ローリスクでポジティブな
パブリシティを獲得

“By pulling ads, they save money and make a low-risk statement that results in
positive publicity and marketing for their brands among constituents,” said
Gerard Francis Corbett, a communications strategy consultant based in Silicon
Valley. “The Facebook boycott is a lower-risk way for CEOs to make a [political]
statement.”