Goodbye projectors? Samsung installs first LED movie theater display
PAUL SAWERS JULY 13, 2017 7:28 AM
https://venturebeat.com/2017/07/13/goodbye-projectors-samsung-installs-first-commercial-led-cinema-display/

Samsung’s Cinema LED Screen unveiling
https://www.youtube.com/watch?v=eJC8-v0Xlmo
Samsung Electronics has installed its first ever commercial Cinema LED Screen at Lotte Cinema World Tower in Korea.


Samsung has announced something of a landmark moment for the movie industry: its first ever commercial installation of an LED display in a cinema.

The Korean electronics giant first unveiled the Samsung Cinema Screen back in March and debuted the display
at a series of events at The Orleans Hotel & Casino in Las Vegas.
Now the 10.3m (33.8ft) screen has been given a permanent home at the Lotte Cinema World Tower in South Korea.

The switch to digital projection in cinemas has been underway for a number of years already and 4K incarnations are now prominent fixtures, too.
On the other hand, displays using high dynamic range (HDR), which improves the contrast of colors within a video to make the whites whiter and blacks blacker, are something of a rarer beast.

Samsung’s LED Cinema Screen not only supports 4K (4,096 x 2,160) resolution, it also promises HDR visuals.
However, the screen is markedly smaller than the typical movie theater screen, which usually ranges from around 45 feet all the way up to 72 feet on IMAX.